Advertise in our Program

Dear Friends of BalletX,

BalletX, Philadelphia’s premier contemporary ballet company, brings cutting-edge original choreography to the city of Philadelphia and has reached over 30,000 people in its seven seasons as the Resident Dance Company of The Wilma Theater. Performing in the heart of the Avenue of the Arts, BalletX presents an annual season of three professional dance programs and prides itself on welcoming one of the city’s most diverse audiences:

  • Over 90% attend other arts performances in Philadelphia
  • Over 50% live in the city of Philadelphia, with most others traveling from the surrounding tri-state counties
  • Two-thirds are female
  • 25% are students at UPenn, Drexel, Temple, and University of the Arts, among others
  • 15% are seniors

In order to connect your business/organization with this audience while at the same time supporting the arts in Philadelphia, we invite you to consider placing premium advertisements in the program books for Summer Series 2014 (July 9-13) at The Wilma Theater.  Our program books are prepared with a unique level of artistry, and BalletX audiences value them as collectible items. We’re offering you the opportunity to place a great full-color ad that will reach over 1,750 people per series!

Ad Specifications
Full-page – Full Color, No Bleed, 5” x 8”
Half-page – Full Color, No Bleed, 5” x 3.9”
Quarter-page – Full Color, No Bleed, 2.3” x 3.9”
Summer Series 2014

Submission guidelines: Please email your high-resolution PDF, JPG, or TIFF file to

Contact Megan O’Donnell at or 215-893-9456 ext. 100 for more information. Please make checks payable to “BalletX” and mail to:

Attn: Program Book Ad
265 South Broad St.
Philadelphia, PA 19107

Thank you for your support of BalletX!