Advertise in our Program

BalletX, Philadelphia’s premier contemporary ballet company, brings cutting-edge original choreography to the city of Philadelphia and has reached over 30,000 people in its nine seasons as the Resident Dance Company of The Wilma Theater. Performing in the heart of the Avenue of the Arts, BalletX’s 10th Anniversary 2015-2016 will present four performance series and to one of the city’s most diverse audiences:

  • Over 90% attend other arts performances in Philadelphia
  • Over 50% live in the city of Philadelphia, with most others traveling from the surrounding tri-state counties
  • Two-thirds are female
  • 25% are students at UPenn, Drexel, Temple, and University of the Arts, among others
  • 15% are seniors

In order to connect your business/organization with this audience while at the same time supporting the arts in Philadelphia, we invite you to consider placing premium advertisements in the program books for our upcoming 2015-2016 Season at The Wilma Theater.  Our program books are prepared with a unique level of artistry, and BalletX audiences value them as collectible items. Take the opportunity to place a compelling full-color ad that will reach over 9,000 dance patrons over the course of the season!

Advertise in the Fall Series 2015 (November 18-22), Winter Series 2015 (February 10-14), Spring Series (April 20-24) and Summer Series 2015 (July 13-24) programs and receive a 20% discount!

Ad Specifications
Full-Page, Full Color, 5” x 8” no bleed
Half Page, Full Color, 5” x 3.9” no bleed
Quarter Page, Full Color, 2.3” x 3.9” no bleed
Per Program
20% Season Discount

Submission guidelines: Please email your high-resolution PDF, JPG, or TIFF file to
Alicia Tom,, (215) 893-9456 x128 for more information. Please make checks payable to “BalletX” and mail to:

Attn: Program Book Ad 
265 South Broad St. 
Philadelphia, PA 19107

Thank you for supporting BalletX!