Advertise in BalletX’s 2019-2020 Season Program Books!

BalletX brings cutting-edge original choreography to the city of Philadelphia and has reached over 70,000 people in its thirteen seasons as the Resident Dance Company of The Wilma Theater. Performing in the heart of the Avenue of the Arts, BalletX’s 2018-2019 will present three performance series to one of the city’s most diverse audiences:

  • Over 90% attend other arts performances in Philadelphia
  • Over 50% live in the city of Philadelphia, with most others traveling from the surrounding tri-state counties
  • Two-thirds are female
  • 25% are students at UPenn, Drexel, Temple, and University of the Arts, among others
  • 15% are seniors

To connect your business/organization with this audience while showing your support for the arts in Philadelphia, we invite you to consider placing premium advertisements in our 2019-2020 Season program books.

Our program books are prepared with a unique level of artistry, and BalletX audiences value them as collectible items. Contact BalletX today to place a compelling full-color ad that will reach over 10,000 dance patrons over the course of the season.

Advertise in all three Series of our 2019-2020 Season and receive an exclusive discount!

Images from BalletX's most recent 2018-2019 Season
2019-2020 Season Pricing
  • FULL PAGE (Full Color, 5"x8"): $1,200 Series/$3,000 Full Season
  • HALF PAGE (Full Color, 5"x3.9"): $900 Series/$2,200 Full Season
  • QUARTER PAGE (Full Color, 2.3"x3.9"): $600 Series/$1,400 Full Season
How to Reserve Your Ad
How to Submit Your Artwork
  • Email your Ad Artwork as a hi-res PDF, JPG, or TIFF file to Megan O'Donnell at, by the deadline(s) listed below.
2019-2020 Season Deadlines
  • FALL SERIES 2019 (Dec. 4-15): Reserve by Oct. 14/Submit Art by Oct. 28
  • SPRING SERIES 2020 (Mar. 18-29): Reserve by Jan. 27/Submit Art by Feb. 10
  • SUMMER SERIES 2020 (Jul. 8-19): Reserve by May 18/Submit Art by Jun. 1